The Guam Visitors Bureau recently wrapped up a series of business meetings, media engagement and industry networking at Tourism Expo Japan 2026.
According to GVB, the expo is one of Japan’s largest annual travel events, bringing together tourism professionals, destinations, travel companies, and consumers from Japan and around the world.
GVB officials and Guam tourism industry members met Japanese travel trade partners to discuss current market conditions, travel demand, product development and air service.
“With over 235,000 visitors so far in FY26, Japan remains an important market for Guam,” GVB President and CEO Régine Biscoe Lee said in a news release about the event. “The relationships we continue to build in Japan and with global travel partners here at the expo are essential to creating new opportunities for Guam and strengthening the path from inspiration to travel.”
The bureau also conducted a traveler insights survey to better understand the motivations behind travel decisions, including Japanese consumers’ perceptions of Guam.
Representatives from airlines and Guam hotels and resorts joined GVB officials, and Guam’s CHamoru food truck served local favorites throughout the event, including denanche burger and tinaktak rice.
