The Marianas Visitors Authority has unveiled its new global branding strategy, “Far from Ordinary,” a platform designed to reimagine how the Marianas presents itself to the world. Based on global audience research and community engagement, the brand reflects local voices and values.
MVA Managing Director Jamika Taijeron says the new identity is more than a slogan—it’s a long-term vision to reshape how the Marianas connect with the world.
“Building a stronger Marianas means rebuilding, rebranding, and reimagining tourism for the future,” Taijeron said.
She said the agency has spent the past six months laying the foundation for a brand that can carry the islands into the next 20 years and beyond.
“This new identity is something we can all build upon—our residents, our businesses, and our visitors together,” she said.
Taijeron said the focus for fiscal year 2026 is clear: enhance the visitor experience by improving quality, accessibility, and cultural authenticity across the islands.
She added that MVA will drive sustainable tourism through strategic partnerships, diversified source markets, and targeted digital campaigns.
“We will strengthen stakeholder alignment and industry resilience by fostering unified cross-sector collaboration that supports long-term growth and sustainability,” Taijeron said.
The new brand was developed by Australian creative agency Circul8. It includes a new logo, a friendly octopus mascot named Mira, and a promise to offer travelers something far beyond the ordinary.
