The Marianas Visitors Authority is launching a global rebranding campaign aimed at revitalizing the Northern Mariana Islands’ primary economic driver: tourism.
The initiative seeks to redefine the islands’ identity in international markets and attract a new generation of travelers seeking meaningful, authentic experiences.
“We’ve never done rebranding, and we’ve never really had a consistent message in which we want to go out to the world,” said MVA Managing Director Jamika R. Taijeron. “This is a start — a way to tell our story as a destination, what makes us unique, and how we can attract visitors who want more than just beautiful beaches.”
Developed in partnership with creative agency Circul8 and funded by a Community Development Block Grant for Disaster Recovery in the amounts of $500,000, the campaign includes stakeholder engagement across Saipan, Tinian and Rota, along with the creation of new marketing materials, a destination mascot, multilingual brochures and promotional videos.
Taijeron said the rebranding effort goes beyond visuals. “It’s about building a tourism model that reflects the islands’ identity and supports local entrepreneurship,” she said.
The new brand identity will be formally unveiled at MVA’s general membership meeting on Nov. 7 at Saipan World Resort.
